Message from the CEO
Igniting conviction in management.
Even the best strategy or system will not drive change unless the people responsible for it are convinced and act on it. I have seen this again and again in management reform and SAP implementation projects.
That is why Never Red does not stop at recommendations. We are committed to helping our clients reach a point where they make their own decisions and carry them through. We get to the heart of each issue and work alongside our clients from concept through execution and adoption until results are delivered.
The same thinking runs through our work in education and talent development. Rather than handing out answers, we help each person learn, think, and choose their own path.
Our name, “Never Red,” expresses a commitment to think and choose by our own standards rather than drifting with the values around us. This is not a rejection of other views. It means respecting our differences, combining our strengths, and taking responsibility for our own decisions.
We will keep thinking, acting, and building results together with our clients.
Yusuke Asaka
Founder & CEO, Never Red Co., Ltd.
Mission
Turning the will of people and organizations into action and results.
Even the best strategy or system produces no results unless the people carrying it out are convinced and take action. We identify the core of each issue, put the necessary knowledge and systems in place, and work alongside our clients from concept through execution and adoption. Our mission is to help people and organizations decide for themselves and see it through.
Vision
A society where everyone takes on challenges by their own standards, and differences give rise to new value.
Our name reflects a commitment to think and choose by our own standards rather than simply taking on the colors of those around us. That does not mean rejecting other views. When we respect our differences and combine our knowledge and strengths, new possibilities open up. That is the society we work toward.
Our Values
- Think it through for yourself. Don’t take precedent or convention at face value. Ask your own questions and test the options.
- See the essence. Look past surface events to the background, causes, and structure.
- Decide by your own standards. Respect others’ opinions, and make decisions based on your own criteria.
- See it through. Own your decisions, and keep executing and improving until they deliver results.
- Turn differences into value. Bring together individual strengths and expertise to create value no one could create alone.
Company Profile
| Company name | Never Red Co., Ltd. (Never Red株式会社) |
| Founded | February 2018 |
| CEO | Yusuke Asaka |
| Capital | JPY 10,000,000 |
| Team | Approx. 30 professionals (fully remote-enabled) |
| Head office | SHIP, Osaki Bright Core 4F, 5-5-15 Kitashinagawa, Shinagawa-ku, Tokyo, Japan |
| Business | Management consulting (ERP/SAP, DX strategy, PMO) / Independent-consultant academy & placement / Education (two tutoring schools in the Greater Tokyo area) |
| Selected client & partner relationships | EY, PwC, ABeam Consulting, Amazon Japan, LY Corporation (Yahoo! JAPAN), among others |